Inside Customline

Our History:

Customline Business Forms, that started in 1986 as one man's dream of being on his own and working for himself (like so many of us dream about). In the very beginning, Bill Sweet worked successfully in sales for such well known companies, at that time, as Standard Register and Data Documents. Bill was well trained, learned through his experiences in the corporate environment and he leveraged his innate affinity for personal ethics and hard work that he gained while growing up in a high-principled, hard working Los Angeles, CA family.

Bill gained much knowledge and wisdom from his father Earl Sweet, who was one of the very first individuals to own and operate a Century 21 Real Estate Company - back in the day. As a result, his family background, education and business experiences lead him to following in his father's footsteps in becoming an entrepreneur himself.

In was only natural then, that Bill's daughter Holly Sweet would somehow and someway become involved in the family business.  Holly graduated from California Polytechnic of San Luis Obispo and her natural problem-solving abilities, exuberant personality and same family values that her father & mother had taught her propelled her into Sales & Marketing at an early age.

After college, Holly worked for such top Fortune companies as Boise Cascade Office Products, Moore Business Forms (a RR Donnelley Co.), and Monarch Marking Systems (a Paxar Co. and now Avery Dennison Co.) where her cliental list included such high profile companies as Countrywide, Citibank, Footstar, K-Swiss, Mellon Capital, Farmer's Insurance, Hilton Corporation, Toshiba, Sony, Frito-Lay, Mandalay Bay Resorts, and MGM-Mirage Corporation to name a few. While Customline still retains MGM-Mirage Resorts International, The Golden Nugget, as well as, The Venetian Resort & Casino, Nestle USA just to name a few of our high profile clientele.

As you guessed it, being an ambitious entrepreneur herself, Holly joined the Customline team full-time in 2001. Just like her father, Holly took advantage of the opportunity of learning all she could within the walls of these corporations.  Although these companies may have taught her about some products it was her family that positively influenced her mind and heart in business (and in life). One of the greatest values her family taught her growing up is to treat others as she would like to be treated; hence, Customline's motto is the Golden Rule in Printing & in Life. With such strong values growing up and through out her time in the corporate world, it was and still is her character that has always built her long-term relationships with her clients, whom she values and cherishes working with them as well as knowing them.

Customline continues to grow because of who they are as a company more than what they offer.  Products can be bought and sold by so many different companies, but the Sweet family knows that it is people that make the difference. It is their personal service, kindness, respect, honesty, trustworthiness, reliability, product knowledge, quick response, excellent follow-up, and quality in everything they do that sets this company apart from the competition.

Customline Business Forms incorporated in October 2005, now is now doing business as Customline Promotional Products and Printing; once family owned business is now an owned and operated by Holly Sweet and is a certified and approved (WBE) Women-owned business.

Today, Customline continues to thrive and flourish even in tough economy because of the company’s expertise, focus, creativity and character. Customline is dong so well that they opened a new office in the Las Vegas area in 2007; moving the corporate office to Henderson, NV leaving the California sales office while continuing to grow the business in Nevada as well as with continued growth of clients across the country. 

Thank you to all our vendors and clients for their continued loyalty, support and friendship; we appreciate you and thank you for your business and we are looking forward to a future full of greatness and providing greatness to our clients and vendors alike!

Client Testimonials

Very friendly, reliable service that you can count on.

Customline and Holly Sweet have been apart of our company’s success for many years. Holly helps us with our day to day items plus has the ingenuity to help make our creative ideas a reality. Holly recently helped us accomplish our largest order to date and without her help we would not have been able to do it. We can come to her with any idea or problem and know she will help us solve it quickly. Our visits are not always business oriented but that’s what makes her so special, it’s always a pleasure working with Holly from good chats to getting things done we know we can count on her.

We are very happy with the logo and design work that you came up with, it has been well received by our customers. I really appreciate the extra steps you take in coming up with great ideas and providing us with samples in a flash. It’s been a pleasure to do business with you, Thanks for all your support!

The Customline team is very reliable, helpful in a crunch and a pleasure to work with of course, not to mention we have always been happy with the quality.

Customline Business Printing Company has been supplying forms for our company for the past 4 years.  During that time, all of our supplies have been on time, complete, detailed to our request, and managed by our professional representative… Holly Sweet.  Forms are forms, but representation is the key.  Holly has tremendous knowledge and when we have special request, she finds the right sources to make it happen. Whether our needs are custom envelopes for our marketing and mailings, or everyday business cards and forms, Holly and Customline have hit a home run every time.  We look forward to many more years of doing business with Customline.

You Rock!

You are awesome!


The Golden Rule in Business and in Life

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