Brand Identity

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.  Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It consists of both brand recognition and brand recall. 

It’s one of the most important factors when bringing your product and/or service to market. People are funny about brands; some buyers will ONLY buy from a certain brand and others will buy ANYTHING from a certain brand. A brand name gives products value and trust.

At Customline, we will help you create a brand, re-create a brand and/or make your brand more professional and consistent throughout all your print & promotional collateral. Some ways Customline can help you do this, is by:

 

  • Logo Design
  • Redesign (or create new ones) your current Forms, Website, Marketing Materials, etc.
  • Labels: Product, Retail, Shipping, etc.
  • Business Cards: Single or Double Sided
  • Letterhead: Printed and Digital
  • Envelopes: Business #10 and Catalog
  • Note Cards, Note pads, Adhesive Pads, etc.
  • Email Signatures & Templates
  • Brochures, Flyers, Postcards, etc.
  • Forms, Security Checks, Invoices, Packing Lists, Bill of Lading, etc.
  • Promotional Products, Giveaways, Awards, Recognition, Thank You, and many more
  • Books, Magazines, Catalogs, Annual Reports, etc.
  • Door Hangers, Rack Cards, Hang Tags, Calendars, Banners, etc.
  • Folders and Binders
  • Product Sheets and Inserts

Without a brand identity, your product will be lost among thousands of competitors’ products.

back to top

 

Marketing (Print & Web)

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Marketing satisfies needs and wants through the exchange of information processes and building long term relationships. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders.

After a product has been developed it needs a clear plan to bring it to market. Marketing is made up of advertising, market research, media planning, public relations, product pricing, distribution, customer support and sales strategy. Printed materials include brochures, flyers, rack cards, banners, promotional tents, etc. Web support would include email campaigns, Google Ad words, Facebook promo ads, Twitter feeds, specific landing pages and more.

Customline is here to help you present your business with the right marketing plan and/or material; branding to help meet your goals. Some ways we help you with your Marketing and Brand Awareness is by:

 

  • Brochures, Flyers, Banners, Postcards, etc.
  • Forms; Security Checks, Invoices, Packing Lists, Bill of Lading, etc.
  • Promotional Products; Giveaways, Awards, Recognition, Thank You, and many more.
  • Labels: Product, Retail, Shipping, etc.
  • Books, Magazines, Catalogs, Annual Reports, etc.
  • Logo Design
  • Redesign (or create new ones) your current Forms, Website, Marketing Materials, etc.
  • Business Cards: Single or Double Sided
  • Letterhead: Printed and Digital
  • Envelopes: Business #10 and Catalog
  • Door Hangers, Rack Cards, Hang Tags, Calendars, Banners, etc.
  • Note Cards, Note pads, Adhesive Pads, etc.
  • Email Signatures & Templates
  • Folders and Binders
  • Product Sheets and Inserts
  • Website Design

back to top

 

Website Design

Web Design has become a large part of people’s everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, background and music.

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, [especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favourably.

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website. The web designers are responsible for the visual aspect, which includes the layout, colorings and typography of a web page. Web designers will also have a working knowledge of using a variety of languages such as HTML, CSS, JavaScript, PHP and Flash to create a site, although the extent of their knowledge will differ from one web designer to another.

This is an important time to have a website presence and advertising on the web. Most companies and individuals will research a product or service online before they commit to buying. Here are some ways Customline will help you reach your goals and vision:

 

  • Custom Website's
  • WordPress CMS
  • Shopping Carts
  • Web Banner Ads
  • Email Campaigns
  • Google Analytics Interpretation
  • SEO

back to top

 

Catalog / Book Layout

Even in a world of website's and email campaigns, there’s still a need for printed books and catalogs. This age-old sales tool contains photos, descriptions, pricing and other information communicated to the client about a product. The printing process for large page count publications requires attention to detail from the very beginning of the book layout. It’s important to work with an experienced graphic designer who knows printing methods, so designs your product for the appropriate printing press.

 

  • Magazine
  • Training Manual
  • Annual Report
  • Catalog
  • Product Guide
  • Sales, Employee, Board Meeting
  • Employee Handbook

back to top

 

Product Packaging

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been important and constantly evolving phenomenon for several decades.

Product Packaging is more than just the label, box, bag, sleeves, etc. A product’s packaging creates an initial impression; it is the overall impression of your product and/or service. A negative impression can misdirect a potential customer, while a positive reaction can influence a customer to buy. From initial conception to redesign of existing packaging, Customline will put skills and creativity to work for you. We will investigate the best material, inks, and display for your product and see it through to the end of production.
Including:

 

  • Printed Boxes
  • Product Packaging
  • Package Inserts
  • Point of Sale and Purchase Signs
  • Hang Tags & Labels (Jewelry, Removable Adhesive, etc.)

back to top

Our Creative Design Services

Brand Identity

Marketing (Print & Web)

Website Design

Catalog / Book Layout

Product Packaging

 

The Golden Rule in Business and in Life